Tuesday 22 March 2016

In a bad mood? Take a whiff of your cellphone

In a bad mood? Take a whiff of your cellphone


(Tech innovators are adding a fourth dimension to gadgets and devices: the sense of smell

Source (http://adriancheok.info/category-media/in-a-bad-mood-take-a-whiff-of-your-cellphone-guardian/)

Smell remains the most mysterious of the human senses – scientists are still trying to explain why one scent is pleasant to some people and offensive to others, how fragrances conjure memories from years past, and how aromas influence behavior.

Transfer Taste 
This device analyzes aromas at Reading Scientific Services, part of Reading University in the UK. Such research could help product developers create digital scent experiences that better mimic the real world. Photograph: Frantzesco Kangaris for the Guardian

“The relationship between individual aromas and emotions can vary considerably from one person to another,” says Beverley Hawkins of the West Coast Institute of Aromatherapy. “There is no guarantee that two people smelling the same aroma will trigger the same memories or emotions. In fact, more often than not, they will not.”

A study released earlier this year by the Proceedings of the National Academy of Sciences (PNAS) supports Hawkins’ thought. Researchers found that the genes the body uses to detect scents vary up to 30% in any two given individuals. They concluded that each person has an “olfactory fingerprint” that triggers a unique reaction to the same odor molecule.



On average, a person experiences about 10,000 scents in a day. “Accordingly, it only makes sense that some of these are more pleasing than others to your senses,” says Elizabeth Musmanno, president of the Fragrance Foundation. “And this in turn absolutely affects your mood.”

Making smell digital

Scientists have long known that the sense of smell serves as a type of bodyguard, warning people about dangers such as spoiled food or a fire. And there is a clear connection between the sense of smell and the sense of taste. Yet despite their strong impact on our bodies, those two senses are often not at the forefront of our minds as we go about our daily routines – mealtimes being the exception, of course.

“All nutrients that enter our body are monitored by the senses of taste and smell, so these senses are very important in general,” says Dr Richard Doty, director of the Smell and Taste Center at the University of Pennsylvania. “Unfortunately they are taken for granted until they become injured or otherwise disabled.”

That could change as product developers move closer toward creating digital experiences that better mimic the real world. For example, Oscar Mayer collaborated with computer scientist Adrian Cheok to design a phone attachment that releases the scent of bacon – and plays the sound of frying – at a preset time. The Wake Up and Smell the Bacon project won the Most Creative Use of Technology prize at the 2015 Shorty Awards


This content is paid for by SC Johnson

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